5 Best Performing Practices for UGC Ad Creatives That Perform
The best time to establish protocols with your clients is when you onboard them.
.svg)
.svg)
User-generated style content (UGC) is a powerful tool for brands looking to get more from their ad spend. However, creating effective UGC can be a challenge since it requires a careful balance of creativity, authenticity, and marketing savvy. Keep reading to explore some of our best practices for creating that resonate with your audience and drive results.
Sometimes, marketers try too hard to be different or clever with their UGC. It’s important to be creative, but you also need to be clear and simple. Your UGC only has a little bit of time to grab people’s attention. So, make sure your message the objective of the video is easily digestible.
Every social media site is different, and understanding these differences is key. Just because an ad creative performs well on Instagram, doesn't mean it'll convert on TikTok. Understanding the nuances of each platform can help your UGC be more successful.
In this modern social media age, nailing the first 3 seconds is paramount to any winning ad creative. When crafting UGC Scripts, our team places 80% of time focusing on how we can most effectively "stop the scroll". A proven practice for us is to set aside some time for each video angle and bounce ideas off one another as to how we can best capture a viewers attention immediately. This often takes the form of dialogue, text overlays, audio, as well as visual scroll stoppers.
Presenting your product and creator from a variety of perspectives keeps your content engaging and captivating. Steer clear of static product shots; instead, inject motion into your footage. Experiment with different camera angles, creative transitions, and diverse content styles to maintain viewer interest..
Text captions can be a powerful tool for adding context and information to your UGC. However, it’s important to make sure that your captions don’t take away from the visual impact of the video. Keep your captions short and to the point. Make sure they’re easy to read while watching and listening to the video.
The main goal is to get people to do something after watching your UGC, like visiting a website or buying a product. Focus on making this clear and showing why your product is the best choice. Make sure that after watching your UGC, the viewer can answer two questions: How does the product make my life easier? Why is it a better option than competing products?
Remember to keep things simple, showcase the product from different angles, use text captions sparingly, diversify your content, edit in the safe zone, turn HDR off, and focus on getting the audience to take action. Good luck!